Mixpanel · Case study · Sheps.Studio

Building an agentic design system for Mixpanel.

We worked with Mixpanel to get its teams up and running with AI tooling. Leading the engagement end to end, we set the creative direction for the digital brand and built the system from the ground up: a full audit, design, an agentic design system, and the AI tooling the team now builds with.

Client

Mixpanel

Year

2026

Services

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Mixpanel wordmark on a soft purple and pink gradient

The problem

Where it started

Mixpanel's teams were ready to adopt AI, but output was slow and inconsistent. Without a shared source of truth, each team worked from its own repositories and tooling, often starting from scratch with every artifact, and legacy branding persisted across touchpoints.

The project had two objectives: refine and elevate the brand across every surface while staying true to its foundations, and establish a system beneath it that is simple to maintain and dependable for both people and AI agents.

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The result

What changed

Mixpanel now has a strong foundation to build AI tooling on, and the team is putting the full power of AI production to work. Teams create high-quality, on-brand content independently, at a pace that simply wasn't possible before.